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Weathernews To Provide Weather Content to Vodafone Italy's Second Largest Mobile Phone Carrier

On January 5, 2005, Weathernews Inc.(Global Chairman and CEO: Hiroyoshi Ishibashi), the world’s largest publicly traded full service weather company, started to provide the weather content “Weathernews” to Vodafone Omnitel N.V. (CEO: Pietro Guindani; hereinafter referred to as “Vodafone Italia”), Italy’s second largest mobile phone carrier which holds about a 40% share of the market in the country.

Currently, Weathernews provides more than 1.3 million users with weather content through mobile phone carriers in 14 countries and territories worldwide. Its new client, Vodafone Italia, is Italy’s second largest mobile phone carrier with some 25 million subscribers in the country. Following WIND, Vodafone Italia is the second company to which Weathernews is providing weather content.

Weathernews’ weather content “Weathernews” is included in the menu of Vodafone Italia’s official website and provides information on weather conditions and satellite images for some 1,300 locations in Italy and 25,000 in the rest of the world. In addition, it includes seasonal content that is provided during certain periods of time. Along with the inauguration of the service, Weathernews has begun providing information on some 180 ski resorts in Italy. Some of Weathernews’ weather content is provided for a fee while others are free of charge, with the former priced at 1.00 euro (approx. 140 yen) per month.

In the future, Weathernews will continue to develop content with a high degree of expressive capability, such as video images, in order to provide the sort of user-participation content that is popular in Japan and respond to the increasing use of third-generation mobile phones in various countries.

Weathernews Inc.

Weathernews Inc. is the world's largest private weather service company.
It is the only global weather contents provider that has over 600 staffs (including more than 350 meteorologists) in 31 offices in the main cities around the world.
Weathernews offers a full range of weather content services based on a solid man & machine shareware system. In November 2003, Weathernews became the first weather service company ever listed on the 1st Section of the Tokyo Stock Exchange (4825).